Answers, guides, and plain-language definitions
Use this hub when you want detail without wading through the whole product. Start free anytime — no credit card required.
Product
Dual audit features
Conventional search + AI answers + competitors — what each section means.
Guide
How the dual audit works
What to prepare, how both channels are collected, and how scores stay honest.
Decide
SEO-only tools vs BrandRadar
Why single-lens tools miss half of modern discovery — and what dual audit adds.
Deep-dive
AI channel report
Extra detail on the AI half of the dual system (search remains the other half).
Plans
Pricing
Limits match what the product enforces — free plan available without a card.
Start
Free brand audit
Create an account and run your first evidence-backed report.
Simple glossary
Terms you will see in the product, explained without jargon.
- Dual brand-visibility audit
- BrandRadar’s core product: conventional search presence and AI answer presence measured together, then compared against named competitors.
- Conventional search audit
- How you and competitors appear in public search for buyer questions — unique websites and verified pages when possible. Usually ~60% of the overall grade when both channels have data.
- AI answer visibility (AI GEO)
- The AI half of the dual audit: whether assistants name your brand for category questions, who else they name, and which public pages those answers rely on. Usually ~40% of the overall grade when both channels have data.
- Brand Broadcast Score
- Your overall 0–100 presence score (and letter grade) from the dual channels. Missing channel data is left out — never forced to zero.
- Share of voice
- How much of the brand-vs-competitor conversation you hold in the evidence we found across search and/or AI. Thin samples are flagged as limited data.
- Evidence / confidence
- Scores link back to sources. Confidence reflects how much usable data we had — thin samples are labeled honestly.
Frequently asked questions
No. BrandRadar is a dual system: a conventional search visibility audit plus an AI answer visibility audit, always with named competitors. AI is one channel, not the whole product. Search still carries more weight in the overall grade when both are measured.
No. Classic SEO tools focus on ranks and technical site health. BrandRadar audits multi-channel brand presence — conventional search listings and AI recommendations — then compares you to competitors and lists evidence-backed next steps.
From public sources we collect during your audit: search results, AI answers for category questions, and public signals when available. Scores only use that evidence. If we cannot verify something, we say so instead of guessing.
Analytics tells you about people who already found you. BrandRadar focuses on discovery before the visit — whether conventional search and AI answers put you (or a competitor) on the shortlist.
No. We do not invent brand scores or fake leaderboards. Numbers come from evidence in your audit, with a confidence level based on how much usable data we have.
Most first audits finish in roughly several minutes to under an hour depending on topics, markets, and how busy collection is. You can leave the page open while status updates; email can notify you when ready if configured.
No. The free plan does not require a card for your first full audit. Upgrade only if you want more brands, more keywords, or automatic re-audits.
An overall brand grade and score, conventional search vs AI answer breakdown, share of voice vs named competitors, gaps with sources, prioritized actions, and an executive-style summary — all from evidence collected for your brand.
Your brand name, official website, product category, a few competitors with their websites, and 3–5 questions buyers actually ask (for example “best project tools for remote teams”). Clear inputs produce a fairer report.
It is the AI half of BrandRadar: visibility in AI-generated answers — whether assistants name your brand, who else they name, and which public pages those answers rely on. The other half is conventional search visibility. Together they form the full dual audit.