How BrandRadar measures brand visibility in AI answers — as one half of a dual audit that also covers conventional search and competitors. Evidence only; no invented rankings.
BrandRadar is not AI-only. This page goes deep on the AI answer channel. The full product also runs a conventional search audit and competitor comparison — search still carries more weight in the overall grade when both channels are measured.
Published July 10, 2026 · Methodology v1.0
Key findings
Written so a marketing or product lead can explain it in a meeting — not as a fake industry ranking.
Finding 01 · Featured
People shortlist brands in AI chats as well as conventional search. BrandRadar audits both. When both channels have usable data, the overall grade weights search more heavily (~60%) and AI answers next (~40%). BrandRadar is not an AI-only product. If AI data is missing, we leave it out — we never force it to zero.
Finding 02
AI answers can vary. We score brand presence as how often you appear across usable answers, not a single lucky or unlucky reply. Failed or unusable checks are skipped so they do not look like “you were never mentioned.”
Finding 03
Share of AI Voice compares how often you are named versus the competitors you track. Without named competitors and usable answers, we omit or limit the metric — we never invent a 100% win.
When competitors appear in AI answers and third-party sites are cited while you are not, BrandRadar lists those domains as gaps you can act on — with evidence, not vague advice.
Search share of voice uses unique websites and stronger weight when a page is fully verified. If the sample is too small to be stable, we flag limited data and avoid overconfident grade boosts.
Cohort scores
This section is intentionally empty until real audit exports are added. We will not fill it with demo brands or made-up scores.
This page documents BrandRadar’s AI answer channel inside the dual system (conventional search + AI answers + competitors). Multi-brand ranking tables appear only when populated from real audits. We do not invent scores for marketing.
You can still run the same measurement on your brand today with a free audit.
Run your own audit freeColumns you will see later
Methodology
During an audit, BrandRadar collects public search listings, verifies selected pages when possible, gathers public signals when available, and runs grounded AI answer checks for buyer topics. Scores use only that stored evidence.
Weight when both channels measured
How you appear across public search evidence for your topics. Unique websites matter more than duplicate listings; verified pages count more strongly than titles alone.
Weight when both channels measured
How often AI assistants name your brand for category questions, measured as a rate over usable answers only.
How to credit this page
Use this citation when you reference BrandRadar’s AI GEO methodology in articles, research notes, decks, or internal docs. The URL always points at this site’s live public address.
BrandRadar. (2026). State of AI GEO (methodology v1.0). https://brandradar.live/reports/state-of-ai-geo
Methodology
v1.0
Key findings
5
Status
Methodology guide
FAQ
No. This version explains how measurement works. Multi-brand score tables appear only when filled from real BrandRadar audits — we will not invent rankings for marketing.
It means visibility in AI-generated answers: whether assistants name your brand for buying questions, who else they name, and which public pages those answers rely on.
When both channels have usable data, it is about 60% conventional search visibility and 40% AI answer visibility. If only one channel has data, that channel is used alone.
Yes. Start a free BrandRadar audit with your website, category, competitors (name + website), markets, and buyer topics. The product uses the same trust rules described here.
Copy the citation block on this page. It includes the author, year, title, methodology version, and the canonical URL for your deployed BrandRadar domain.
Only from real audits with transparent notes on samples and confidence. We will not invent a large leaderboard for marketing.
Free plan. No credit card. Same evidence rules described in this report.
Free dual audit
No card · Search + AI + competitors